Brinno Inc. foresaw in 2009 that "time-lapse photography" would benefit from the enhancement of mobile broadband and the popularity of cloud storage, and that there was a huge potential business opportunity for real-time image sharing. Therefore, Brinno Inc. has combined its core competencies of design experience, battery life and image processing to develop its own products for both commercial and personal use and market them globally under Brinno's proprietary brand.